EKU Public Health
Madison County Health Department Partnership
In the fall of 2014, the Madison County Health Department reached out to the Health Promotion and Administration Department to assist with the needs assessment that was going to be conducted. Several faculty members and the current Graduate Assistants reviewed and made revisions to the survey that was going to be conducted among Madison County Residents. Once gathering the survey’s Jordon Tate and Stephanie Smith would enter the responses online for analyzes. After the data was analyzed, a community meeting was held to discuss the findings with community leaders and stakeholders. During the meeting, stakeholders identified what they believed to be the biggest concern in Madison County and brainstormed programs that would be beneficial in the future.
In the spring of 2015, the Madison County Health Department reached out again to the department for assistance with a grant the health department had received for targeting risky pedestrian and motorist behaviors. One of the main strategies of this campaign was having educating the public about it by having numerous flyers being handed out to local businesses in Madison County. The Campaign’s slogan “Oh Cell No!” has also been at several locations on EKU’s Campus. The campaign’s slogan was targeting texting while driving and crossing the road. The campaign was developed by senior public health students in one of their classes when discussing marketing. The class made revisions and then sent the top three slogans to the health department for them to decide on which to use. The pedestrian safety campaign was implemented in October 2015. Before the program was implemented pre-observations were gathered in May 2015 by current MPH and public health students. Post observations were collected in November 2015. Once data was gathered, Jordon Tate analyzed the responses using Chi Square to determine pre verses post campaign differences. The results indicated that there was a significant reduction of pedestrians and motorists who used their cell phone while either crossing the road or while driving.
EKU Public Health| Issue 2015-2016
Published on September 09, 2016